Can Your Unconventional Niche Thrive on Pinterest? Here’s How
One of the most common questions we get often is, ‘Will Pinterest work for my niche?’. Most bloggers still think Pinterest is only for some specific ‘Pinterest-friendly niches’ like food, fashion, DIY crafts, or travel.
So, can Pinterest work for any niche?
No, but you can make Pinterest work for most niches by changing your content angle.
While it’s the fact that some Pinterest niches are traffic goldmines on Pinterest, it’s also true that most niches can thrive on Pinterest—even if you’re in a niche that’s not so popular on Pinterest like food, home, DIY crafts, etc.
How Most Niches Can Thrive on Pinterest?
Pinterest’s audience may lean towards women, but many users also search for ideas, products, or guides to help others in their lives, like friends and family. This means your niche doesn’t have to fit the typical Pinterest mold—it’s all about how you position your content.
Trust me, you can make most niches thrive on Pinterest with smart content framing and keyword strategies.
Take woodworking, for example. While it might not seem like a typical Pinterest niche, many users—wives, mothers, or even DIY enthusiasts—could be searching for gift ideas, DIY plans, or how-to guides.
A wife might look for “unique woodworking gifts for men,” or an individual might search for “easy beginner woodworking projects.”
Another less obvious niche is sustainable farming. A mom could be looking for “sustainable garden ideas for kids” to help with a school project, or a hobbyist could search for “how to start a small farm at home.”
If you create content that frames your farming expertise as easy-to-follow guides, Pinterest’s search-driven audience will find value in your posts.
Even niches like tech and gaming, which might not seem Pinterest-friendly, can be reworked to fit the platform. For tech, think “home office setup ideas” or “best productivity tools for remote work.”
For gaming, try “game room decor ideas” or “best gifts for gamers.” By focusing on the visual appeal and helpful aspects, you can position your content to attract users looking for inspiration or solutions in those areas.
The key is to consider how your audience might use Pinterest as a source of inspiration or practical advice.
With the right content framing, even “Pinterest-unfriendly” niches can thrive on the platform. Here’s how to position your content strategically and attract a broader audience with the right approach.
How to Tailor Your Content for Pinterest
Instead of focusing on the hardcore enthusiasts in your niche, gear your content towards the people who might be interested in introducing someone to your niche or looking for ideas related to it. Here are a few examples:
- If you’re in woodworking, create content like “5 DIY Woodworking Kits for Beginners” or “Gift Ideas for Woodworkers.”
- If you blog about digital art, you could write posts like “Top Digital Art Tools for Beginners” or “Digital Art Tutorials to Try at Home.”
- For something like sustainable farming, try “Simple Sustainable Farming Ideas for Your Backyard” or “Eco-Friendly Farming Tips for Beginners.”
See? By shifting your focus slightly, you can attract a wider audience on Pinterest.
Let’s take camping gear as another example. You might think it’s not a huge Pinterest niche, but users are frequently searching for family-friendly camping ideas or how to camp with kids.
Content focused on the experience, rather than just the gear, can get much more attention.
Even tech-based niches like coding for kids can find success. Parents might search for “how to teach kids to code” or “best coding toys for kids,” leading them directly to your content.
How to Use Content Framing to Make Pinterest Work for Most Niches
Below are some examples to illustrate how you can use smart content framing and keyword strategies to make Pinterest work on different niches that are generally seen as ‘not so Pinterest-friendly’ niches.
Automotive
While automotive content may seem more suited to YouTube or specialized forums, Pinterest users often search for practical, hands-on solutions and product recommendations. Users might be looking for “DIY car maintenance tips” or “best car accessories for road trips.”
For example, you could create content like:
- “5 Simple Car Upgrades for Beginners”: Show how easy it is to install new seat covers, add tech gadgets, or upgrade car lights.
- “Top DIY Car Maintenance Tools You Need”: Highlight simple tools that any car owner can use for basic repairs like oil changes or tire maintenance.
Fitness Coaching for Seniors
Fitness niches are popular, but targeting a specific group like seniors opens up new possibilities on Pinterest. Pinterest users in this demographic—or their family members—might be looking for ways to stay healthy as they age. Search terms could include “low-impact workouts for seniors” or “best exercise equipment for seniors at home.”
For example, you could create content like:
- “Low-Impact Workouts for Seniors”: Share easy-to-follow exercises that reduce strain on joints.
- “Best Exercise Equipment for Seniors at Home”: Recommend items like resistance bands, stability balls, or light weights specifically for seniors.
Financial Planning
While financial advice is often thought of as text-heavy, Pinterest users frequently search for ways to improve their financial health, especially through easy-to-understand, visual content. Popular search terms might include “money-saving hacks” or “how to budget as a beginner.”
For example, you could create content like:
- “Simple Budgeting Tools for Families”: Share budgeting templates, apps, or tips that simplify managing family finances.
- “How to Save for Your First Home in 3 Easy Steps”: Break down basic home-buying saving strategies with clear visuals and helpful links to financial calculators.
Pet Care
Pet care is a surprisingly strong niche on Pinterest, with users often looking for DIY solutions or unique product recommendations. You could target people searching for “homemade pet food recipes” or “best toys for small dogs.”
Content ideas:
- “5 DIY Pet Care Hacks Every Pet Owner Should Know”: Show how to make homemade pet food, toys, or grooming products.
- “Best Eco-Friendly Pet Products for 2024”: Provide recommendations for pet owners looking to reduce their environmental footprint while still taking care of their pets.
Real Estate
Although real estate is often seen as a business-to-business field, Pinterest users may search for inspiration on “how to stage your home to sell” or “budget home improvement ideas” to increase their home’s value.
For example, you could create content like:
- “5 Simple Home Staging Tips for a Quick Sale”: Offer affordable and practical tips for homeowners looking to make their house more appealing to buyers.
- “Affordable Home Renovations to Boost Property Value”: Focus on small, budget-friendly upgrades like painting, landscaping, or kitchen updates that can make a big difference when selling a property.
Music Production
While music production might seem too technical for Pinterest, there’s actually a large audience searching for “home studio setup ideas” or “best equipment for beginner music producers.” Visuals can make complex setups more digestible, and Pinterest can serve as a resource for those seeking advice.
For example, you could create content like:
- “Top 5 Budget-Friendly Music Production Tools”: Highlight essential gear like microphones, soundproofing, or affordable DAW (Digital Audio Workstation) software for beginners.
- “How to Build a Home Studio with Minimal Gear”: Show how to set up a basic home studio, using simple layouts or equipment checklists that appeal to those just starting out.
Language Learning
Pinterest users interested in self-improvement may also be looking to pick up a new language. Search terms like “best language learning apps” or “how to teach kids a second language” are common. You can position your content to cater to those seeking fun, practical resources.
For example, you could create content like:
- “Fun Language Learning Tools for Kids”: Suggest interactive tools like flashcards, language apps, or games that make learning enjoyable for children.
- “Best Apps to Learn a New Language at Home”: Provide a list of the top-rated language learning apps, along with tips for making consistent progress.
Eco-Friendly Living
Eco-friendly and sustainable living topics are increasingly popular on Pinterest. People might be searching for “sustainable living tips” or “how to reduce plastic waste” for their homes or lifestyle.
For example, you could create content like:
- “10 Simple Ways to Live a Zero-Waste Lifestyle”: Show easy, actionable tips like replacing single-use items with reusable ones, composting, or making DIY cleaning products.
- “Eco-Friendly Swaps for Every Room in Your House”: Offer suggestions for environmentally friendly alternatives in the kitchen, bathroom, and beyond, such as reusable food wraps, bamboo toothbrushes, or refillable cleaning supplies.
Camping and Outdoor Gear
While you may not consider camping gear as Pinterest-friendly, there is a large audience searching for “family camping ideas” or “how to camp with kids.” Pinterest users often plan experiences, so creating content that focuses on the adventure, not just the gear, can appeal to this audience.
For example, you could create content like:
- “Top 10 Family Camping Hacks You Need to Know”: Offer tips for making camping more comfortable, such as DIY storage hacks, easy meal ideas, or essential gear for families.
- “Best Budget-Friendly Camping Gear for Beginners”: Showcase affordable items that make outdoor adventures accessible for first-timers.
Coding for Kids
Teaching kids how to code may seem out of place on Pinterest, but parents often use the platform to find educational resources. Search terms like “how to teach kids to code” or “best coding toys for kids” can lead them to your content.
For example, you could create content like:
- “5 Fun Coding Games to Teach Kids Programming”: List interactive games or apps that make learning to code fun and engaging for children.
- “Best Coding Toys for Kids in 2024”: Create a product roundup of coding kits or toys that help kids learn the basics of programming.
Use Keywords & Interests to Get Pinterest Success
Just like with Google SEO, Pinterest thrives on keywords. Use Pinterest’s search bar to discover what people are already searching for in your niche.
In some niches, targeting keywords only for Pinterest becomes essential. Without content framing, resonating with the target audience becomes challenging due to the type of audience Pinterest has.
Pinterest’s search bar is a goldmine for content ideas. Simply type in a broad term like “camping,” and see what related suggestions come up.
You might find search terms like “camping with kids” or “budget camping gear,” which can inspire highly targeted pins.
Pinterest also has an “interest” feature, where users are associated with specific topics based on their activity. By creating pins that match these interests, you can increase your visibility on Pinterest’s home feed.
Pinterest also uses an algorithm that shows users pins based on their interests and past engagements. The more interests you target in your content and pins, the more likely your content will appear in front of the right people.
So, if you’re in an unconventional niche and unsure if Pinterest can work for you, the answer can be yes!
By targeting the broader audience connected to your niche, using strategic keywords, and creating relevant content, you can tap into Pinterest’s massive potential.
