Do Hashtags Still Matter for Pinterest SEO in 2025?

Hashtags were once a buzzword in Pinterest SEO. As Pinterest grew, the platform’s algorithm and content discovery methods evolved.

As the co-founder of PinOperator, I have been in the Pinterest SEO game for a long time. One common question we often hear from clients is whether hashtags still play a role in Pinterest SEO.

The short answer? Not really!

Let’s discuss why and where your focus should be to optimize your Pinterest strategy.

The Role of Hashtags on Pinterest

In the early days of Pinterest, hashtags had a place. They were used to categorize content and help users discover relevant pins.

In 2024, hashtags on Pinterest have lost their importance. Pinterest has shifted its focus towards keyword relevance and user behavior, making keywords far more impactful than hashtags.

While you can still use hashtags, they no longer drive the algorithm. Instead, Pinterest favors content optimized with keywords in titles, descriptions, and even image file names. If you’re still relying heavily on hashtags, it’s time to rethink your strategy.

Do Hashtags Still Matter in Pinterest SEO?

No, hashtags have little to no significance in Pinterest SEO nowadays. Focus on using relevant keywords in your pin titles and descriptions to improve visibility and engagement.

Focus on Keywords, Not Hashtags

Pinterest has become a sophisticated visual search engine. To rank in search results and boost visibility, the key is using targeted keywords that your audience is actively searching for. Here’s where your efforts should go:

Optimize Pin Titles and Descriptions

Use relevant, high-traffic keywords in your pin titles and descriptions. These keywords should directly reflect what your audience is looking for. Think of your pin title as a headline—it needs to be clear, concise, and compelling. The description should naturally integrate keywords while giving users a reason to engage.

At PinOperator, we ensure every pin we design or manage includes strategic keyword placement, not just for the algorithm but to capture user attention. This simple step can make or break your Pinterest SEO.

Prioritize Engagement Metrics

Pinterest doesn’t just measure success by keywords alone—it looks at engagement. Pins with high saves, clicks, and comments rise to the top. Creating visually appealing, useful content is your ticket to more engagement. The more engagement your pins get, the better they will perform.

In our Pinterest management services at PinOperator, we continuously test and refine pin designs and strategies to maximize client engagement. It’s not enough to simply post—you need a strategy encouraging users to act.

Can you still use hashtags on Pinterest?

Definitely, but they will have a negligible impact on Pinterest SEO. Hashtags may help categorize content, but they won’t drive significant SEO results. Consider them as a minor addition—use them sparingly and focus on niche-specific hashtags if you do include them.

So, where should you focus? First, on KEYWORDS. Then, you can focus on well-designed and optimized pins, quality content, and consistent engagement.

Key Areas to Focus On

Conduct Keyword Research

Stop relying on hashtags and start doing in-depth keyword research. Use Pinterest’s search bar and keyword tools to find trending and relevant terms in your niche. These should be the foundation of your titles, descriptions, and even board names.

At PinOperator, we begin every campaign by conducting comprehensive keyword research to ensure that the right audience is discovering our clients’ pins.

Create HQ Eye-Catching Pins

The quality of your pins matters. Pinterest is a visual platform, and your content needs to stand out. Vertical pins, with dimensions like 564×1128 pixels, consistently perform well. Incorporate clear, keyword-focused text overlays to give context to your visuals. Users are scrolling fast—grab their attention immediately.

Our team at PinOperator is skilled in designing visually stunning pins that not only catch the eye but also drive traffic and conversions.

Build Consistency in Pinning

To build traction on Pinterest, you need to pin consistently. Regular activity tells Pinterest that your account is active and relevant. Set a schedule and stick to it, whether you’re pinning your own content or sharing valuable third-party content to maintain your presence.

At PinOperator, we implement strategic pinning schedules to ensure that our clients’ accounts are consistently active and visible.

Hashtags are no longer a driving force for Pinterest SEO. If you want real results, invest in keyword research, create high-quality pins, and focus on increasing engagement. At PinOperator, we specialize in helping businesses grow their Pinterest presence through smart, data-driven strategies. If you’re ready to take your Pinterest strategy to the next level, we can help you implement what works.

Use your time where it matters most. Forget the hashtags—focus on what drives traffic and conversions in 2024.